CigarBox Marketing Named Agency of Record for The Boutique Cigar Association
(New York, NY) October 5, 2022 – The Boutique Cigar Association (BCA) announced today that CigarBox Marketing (CBM) has been selected as its integrated digital strategy and media agency of record following the success of the BCA’s August Festival. CigarBox Marketing will oversee integrated marketing strategy, creative, press and media announcements, business intelligence and insights through their leading technology dashboard.
“We have been working with Cigar Box Marketing for over 2 years now and have really been impressed with the results. Focus driven marketing with a thorough understanding of the premium cigar industry.” said Dr. Gaby Kafie, Founder, Boutique Cigar Association, Inc and President, Kafie Trading Company, LLC (Kafie 1901 Cigars & Coffee). “Cathy is by far the most knowledgeable person I have worked with in terms of online marketing. She has helped define our company goals and has exceeded our expectations.”
Based in Florida, the Boutique Cigar Association (BCAA) allows cigar industry brands to be a part of a community of companies and individuals that work together and share the collective knowledge and talents of all members to make a difference in the premium boutique cigar industry and help each other succeed. The BCA is the most recent client to partner with CigarBox Marketing, a leading woman-owned cigar industry-centric digital marketing agency, in their growing directory of iconic and start up-and-coming brands.
Of the many projects and responsibilities in the works, CigarBox Marketing has been tasked with building and hosting the BCA’s new website www.boutiquecigarassociation.com, expected to launch by the end of the month.
“The BCA has worked very hard and tirelessly to be a voice to boutique cigar brands. We have stepped in to help prioritize their messaging, digital footprint and serve as advisor to the board of directors and members at large,” explains Cathy M. Poturny, Principal and Chief Marketing Officer of CBM. “This has been an incredible opportunity to add our voice to a team of truly dedicated businesspeople. We have thoroughly enjoyed being one of the driving forces in the rebranding and messaging for the BCA. Partnering with them during this surge in well-deserved recognition continues to drive us to even greater heights.”
CigarBox Marketing is the cigar industry’s best resource in finding lasting customer loyalty in the digital space. With their industry-leading digital platform, CBM provides the tools to transform the way customers interact with cigar brands and industry related businesses with a better ‘customer journey’ – attract higher quality leads, launch and manage customer nurture campaigns and offer solutions to retain a loyal referral base. Based in New York, CBM has 25+ years of experience in relationship management and retention strategies. Visit the site www.cigarboxmarketing.com.