The platform exclusively built by cigar people who saw too many businesses get buried by social platform bans and tools that don't understand tobacco.
We got tired of watching cigar businesses get treated like an afterthought. So we created the tools ourselves for lounges, brands, retailers, distributors, mobile events and accessory companies, nobody else. No retainer, no account manager, no six-week onboarding call before you see anything happen. Just the tools a cigar business needs, priced for the person running it, not a corporate board. We already know what a Connecticut Shade is, what a strength ladder means, and why a Mexican San Andrés tastes nothing like either one. You won't have to explain any of it.
Cigar-centric, not cigar-themed.
Get found. Get chosen. Get organized. Get rewarded for the work you put in. That's the whole deal.
Setup that takes minutes, not days. A dashboard that makes sense the moment you see it. Onboarding that gets you producing real content fast, with a ramp-up that builds as you go instead of dumping everything on you at once.
Simple isn't the compromise. It's the point.
More than tools. A system that does the work, not just the waiting.
You didn't get into this business to write blogs, figure out which AI model to use or create social posts. You got into it because you know cigars, the blend, the room, the customer who's been coming in every Friday for three years. But the marketing still has to happen and most software platforms hand you a blank page, a blinking cursor and a hope that you'll figure it out.
You won't. Nobody does. The subscription renews, nothing improved and you're right back where you started.
CigarBox Marketing doesn't wait for you to figure it out. Tell it your website, answer a few questions and it already knows your voice, your audience, your competitors, the cigars on your shelf. From there it writes the review, builds the pairing with the proper spiritss, times the drop announcement to match your release. Not generic content with your logo slapped on it. Your content, in your voice, ready before you had time to dread writing it.
That's the difference between a tool you forget you're paying for and a system that's quietly doing your marketing while you're doing the thing you're actually good at.
What drives us
Democratize Strategy
Every business deserves a real marketing strategy, not just the ones that can afford a $15K/month retainer. We built CigarBox Marketing to level the playing field.
Intelligence Over Guesswork
We believe marketing decisions should be driven by data and structured analysis, not gut feelings and trends. CigarBox Marketing replaces hope with evidence.
Action Over Theory
Reports that sit in a drawer are worthless. Every CigarBox Marketing output comes with specific, executable action items. We measure success by what you DO, not what you read.
No suits. No scripts. No strangers.
We didn't learn this industry. We're from it.
Twenty-five years of marketing that actually moves revenue, paired with the only strategist in this industry who'll call herself a badass cigarina and mean it. This isn't a team that learned the cigar business from a brief. It's the team that got tired of watching this industry get marketed like an afterthought, and decided to fix it themselves.
Jake McCluskey
Co-Founder
25 years in digital marketing, a U.S. Navy veteran, and the guy who's tested what actually works in real businesses so you don't have to find out the hard way. Jake builds systems, not theory. Automation, AI, infrastructure that runs the work while you're doing literally anything else. He wrote the code that TORCH is founded on because cigar brands kept getting handed the same generic tools as every other industry, and none of them were built to last past the demo.
Cathy M. Poturny
Co-Founder | Chief Business Strategist aka Badass Cigarina
25+ years in marketing, and she's never once played it safe. Cathy is the self-proclaimed badass cigarina behind CigarBox Marketing — the one business owners call when they're tired of generic advice and ready for someone who tells them the truth. She builds messaging with teeth, campaigns that actually move product, and a reputation she earned by refusing to sound like everyone else.
Julie Friend
Co-Founder | Lead Content Strategist
Two decades of high-level marketing and business strategy, including roles at Nielsen and MasterCard, before she built eFriend Marketing to solve the problems that keep business owners up at night. Julie's the reason TORCH exists with real strategic backbone behind it, not just clever copy. Clarity over chaos, every time.
The T.O.R.C.H. Method
Five interconnected stages that build on each other
Target
Your foundation and your buyer. Identity, positioning, voice, and exactly who you are selling to, all established and documented.
Originate
Your content engine. Reviews, pairings, blogs, newsletters and emails, every piece in your real voice.
Reach
Your distribution. Organic search, local SEO, publishing and press, the channels that win when every paid ad channel is closed.
Convert
Your campaigns. Limited-release drops, B2B sell kits, landing pages and events that turn attention into sales.
Hold
Your loop. Reviews answered, reputation protected, and continuous measurement that keeps buyers coming back.
See what your brand sounds like when the marketing finally keeps up with it.
Seven-day free trial. Every tool unlocked. Cancel before day 7 and the card is never charged.
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